Assured Structures is a leading provider of structural alterations and repairs, delivering trusted solutions across London, Cambridgeshire, Suffolk, and Norfolk. With over 1200 successful structural projects completed and more than 600 satisfied clients, they've established themselves as experts in structural engineering and property transformations.
As a family operated business with over 20 years of experience, Assured Structures has built a reputation for combining technical expertise with exceptional craftsmanship. Their comprehensive services include RSJ steel installations, underpinning, roof repairs, and complex structural modifications for residential, commercial, and heritage properties.
Assured Structures approached us with the dual challenge of creating a professional website that would showcase their expertise while also implementing a long-term SEO strategy to improve their visibility in a competitive market. They needed to rank for key structural engineering services, particularly in the London area, where competition for such services is especially fierce.
We designed and built a professional, conversion-focused WebFlow website that effectively communicates Assured Structures' expertise and comprehensive service offerings. The site was structured to build trust through demonstrations of their extensive experience and successful project history.
Key features of the website include:
Professional design that reflects the technical expertise and reliability of the brand
Clear presentation of impressive statistics (1200+ projects) to build credibility
Structured service pages with detailed information about their structural solutions<
Intuitive navigation that guides potential clients to relevant information
Strategic calls-to-action positioned throughout the site to encourage inquiries
Mobile-responsive design ensuring perfect functionality across all devices
Optimised site architecture laying the foundation for SEO success
We implemented a sustained, strategic SEO campaign over a 15-month period, focusing on improving visibility for competitive structural engineering terms, particularly in the London market. This long-term approach allowed us to build authority gradually and achieve sustainable results in a challenging sector.
Our SEO implementation included:
In-depth keyword research targeting high value structural engineering terms
Comprehensive on-page optimisation for all service and location pages
Development of location-specific landing pages for London, Cambridge, Suffolk, and Norfolk
Creation of authoritative content addressing common structural issues and solutions
Technical SEO improvements including site speed optimization and schema markup
Strategic link building to boost domain authority and relevance
Regular performance analysis and strategy refinement throughout a 15 month period
Competitor analysis to identify and capitalise on market opportunities
A significant component of our strategy was enhancing Assured Structures' local visibility across their service areas, with particular emphasis on the competitive London market.
Our local SEO work included:
Optimisation of Google Business Profile with comprehensive service information
Development of city-specific content highlighting local expertise and knowledge
Implementation of location-specific schema markup to enhance local search presence
Citation building across relevant business directories and industry platforms
Acquisition of reviews and testimonials to build local credibility
Targeting of neighborhood specific keywords within London to capture precise local search intent
Our ongoing partnership with Assured Structures has delivered impressive results, particularly in the competitive London market:
First-page Google rankings for highly competitive London service searches, including "structural alterations London" and "RSJ installation London"
85% increase in qualified leads from organic search over the 15-month period
120% growth in organic traffic with significant improvements in engagement metrics
Expanded market presence beyond their original core areas into new London neighbourhoods
Decreased cost-per-acquisition for new clients through organic channels compared to paid advertising
Improved conversion rate from website visitors to inquiries, reaching 4.8% (well above industry average)
Established topical authority in structural engineering through strategic content development
The combination of a professional WebFlow website and sustained SEO effort has transformed Assured Structures' digital presence. What began as a website development project has evolved into a long-term strategic partnership, with ongoing optimization continually strengthening their market position.
This case study demonstrates the value of persistence and strategic consistency in SEO, particularly for competitive industries and markets. By maintaining focus over 15 months, we've achieved results that would have been impossible with short-term tactics alone.
