Cambridge Roofing Solutions is Cambridgeshire's trusted roofing specialist, combining traditional craftsmanship with modern techniques to deliver exceptional roofing services throughout the region. With decades of experience serving local communities, their team provides solutions for everything from historical buildings to modern homes and commercial properties.
When Cambridge Roofing Solutions approached us, they were facing several challenges common to established trade businesses. Despite their excellent reputation and craftsmanship, their digital presence didn't reflect the quality of their work. They had limited visibility in online searches, an outdated website that wasn't mobile friendly, and brand materials that didn't convey their professional standards.
The company needed a comprehensive digital transformation to showcase their expertise, establish a cohesive brand identity, and create a lead generation system that would help them grow their business across Cambridgeshire. Most importantly, they needed to stand out in a competitive market where many homeowners struggle to identify quality roofing contractors they can trust.
Brand DevelopmentWe began with a comprehensive brand development process to create a distinctive identity that would set Cambridge Roofing Solutions apart in the local market. Our approach focused on conveying professionalism, craftsmanship, and trustworthiness essential qualities for a roofing company working on valuable properties throughout Cambridgeshire.
Key elements of our branding work included:
- Brand strategy sessions to identify core values and positioning in the local market
- Creation of a refreshed logo that communicates expertise and reliability
- Development of a sophisticated colour palette that balances tradition with modernity
- Selection of typography that conveys professionalism while ensuring readability
- Design of business stationery, vehicle graphics, and workwear branding
- Crafting a consistent brand voice for all communications
- Brand guidelines to ensure coherent application across all touch points
The resulting brand identity positioned Cambridge Roofing Solutions as the premium choice for quality conscious property owners across the region. The visual elements reflected the company's craftsmanship and attention to detail, while the messaging emphasised their local expertise and commitment to customer satisfaction.
WebFlow Website Design & Development
With the brand foundation established, we designed and built a sophisticated WebFlow website that serves as both a showcase for their craftsmanship and an effective lead generation tool. The site was specifically designed to appeal to their target audience of homeowners and property managers in Cambridge and surrounding areas.
Our website design and development included:
- User focused architecture that guides visitors through their service offerings
- Responsive design ensuring perfect functionality across all devices
- Service pages detailing their expertise in different roofing types (flat, slate, pitched, etc.)
- Prominent display of customer testimonials to build trust
- Strategic calls-to-action optimized for conversion
- Contact forms and phone integration for seamless enquiry processing
- Location specific content targeting Cambridge and surrounding towns
- Performance optimization for fast loading speeds
The website was built with conversion in mind, making it easy for potential customers to understand Cambridge Roofing Solutions' services and reach out for quotes. Each page was strategically designed to move visitors through a natural journey from awareness to enquiry, highlighting the company's expertise and trustworthiness throughout.
Ongoing SEO StrategyTo ensure the new website would attract a steady stream of qualified leads, we implemented a comprehensive SEO strategy focused on local visibility. Our approach targeted property owners in Cambridge and surrounding towns who were actively searching for roofing services.
Our SEO strategy placed particular emphasis on positioning Cambridge Roofing Solutions for specific service types like "slate roofing Cambridge" and "flat roof repairs Ely," ensuring they appeared prominently when potential customers were searching for these specific services in their service areas.
The combination of professional branding, a conversion-focused WebFlow website, and strategic SEO has transformed how Cambridge Roofing Solutions acquires new business. What was once a company that relied almost exclusively on word-of-mouth referrals now has a powerful digital channel bringing in a steady stream of high-value enquiries from across their service area.
