Hannah's Medical Aesthetics is Newmarket's leading medical aesthetic clinic, providing advanced treatments in a modern and welcoming environment in the heart of Suffolk. Founded by Hannah, a registered nurse with a specialised background in Neurosurgery, the clinic offers a range of services including HIFU, anti-wrinkle injections, dermal fillers, and skin rejuvenation therapies.
As a newly established clinic with exceptional credentials and a commitment to natural looking results, Hannah needed a professional digital presence that would reflect her medical expertise while appealing to potential clients seeking aesthetic treatments. The challenge was to create a website that would build trust, showcase her qualifications, and clearly communicate her services while ranking well in local searches for Newmarket and Suffolk.
With Hannah's Level 7 certification in Aesthetic Medicine from the Harley Academy and registration with both the Nursing and Midwifery Council (NMC) and the Joint Council for Cosmetic Practitioners (JCCP), it was essential that the digital presence conveyed professionalism and medical credibility while remaining approachable and welcoming.
We created a sophisticated, professional WebFlow website that perfectly balances medical credibility with aesthetic appeal. The design reflects Hannah's commitment to enhancing natural beauty through subtle, elegant visual elements and a calming colour palette that inspires confidence and trust.
The website was structured to provide clear information about treatments while addressing common concerns and questions potential clients might have about aesthetic procedures. Special attention was paid to user journey mapping, ensuring that visitors could easily find relevant information and book consultations.
Key features of the website include:
Clean, professional design that inspires confidence in Hannah's medical expertise
Intuitive navigation that guides visitors through available treatments
Detailed treatment pages with clear explanations of procedures, benefits, and recovery
Prominent display of qualifications and professional affiliations
Simple booking system for consultations and appointments
Mobile optimized layout for clients searching on smartphones
We developed a comprehensive content strategy for Hannah's Medical Aesthetics, creating professional photography and videography that showcases the clinic environment, treatment processes, and Hannah's approach. This visual content was essential in building trust with potential clients who might be nervous about aesthetic treatments.
Our content creation included:
Professional photography of the clinic premises and treatment rooms
Videography featuring Hannah explaining her approach and treatment philosophy
Treatment demonstration videos (with appropriate consent and privacy measures)
Written content that explains complex procedures in accessible language
Client testimonials and before/after imagery
Regular blog content addressing common questions about aesthetic treatments
We implemented a targeted local SEO campaign focused on positioning Hannah's Medical Aesthetics as the premier choice for aesthetic treatments in Newmarket and the surrounding Suffolk area. Our comprehensive strategy has successfully achieved first page rankings for all targeted local service keywords.
Our SEO implementation included:
In-depth keyword research for the medical aesthetics industry in Suffolk
On-page optimization for all treatment and service pages
Creation of location-specific content highlighting Hannah's Newmarket clinic
Google Business Profile optimization and management
Local citation building and directory submissions
Structured data implementation for rich search results
Regular performance monitoring and strategy refinement
Our partnership with Hannah's Medical Aesthetics has delivered exceptional results for this new business, establishing a strong digital presence and driving client acquisition:
#1 ranking on Google for all targeted local service keywords, including "aesthetics clinic Newmarket" and "dermal fillers Suffolk"
85% increase in new client consultations directly attributed to organic search
Significant growth in website traffic, with 70% of visitors coming from targeted local searches
High-quality content has led to a 3.5-minute average session duration, indicating strong engagement
5-star Google Business Profile rating with an increasing number of positive reviews
Substantial social media growth driven by professional video and image content
The combination of a professional WebFlow website, compelling visual content, and targeted local SEO has established Hannah's Medical Aesthetics as the go-to clinic for aesthetic treatments in Newmarket. The digital strategy has played a crucial role in helping this new business build a strong client base in a competitive industry.
